As an environmental biologist, I honed my ability to condense complex scientific information into easy-to-understand ideas. As a copywriter, I distill your message into relatable copy so your audience will take action and increase your profits.
With over 20 years of experience across many sectors, from education to conservation and environmental assessment, the private sector to non-profits and charities, I adapt my writing across tones and can quickly and easily research your organization.
My work is guided by your brand’s tone and your ideal audience. I focus on the goal of your project and the benefits to the audience of your message, products, or services.
My extensive work and life experience on both sides of the Atlantic has given me the opportunity to become familiar with diverse cultures and to work with and become friends with people from all walks of life. Through my volunteer work in social justice and the labour movement I have gained a greater appreciation for the many challenges that we all face everyday in our ever-changing society.
I also learned French as a kid which began my lifelong interest in learning different languages. I can communicate in Spanish, and I am fluent in English and French.
As a new copywriter I am still discovering where my skills are best applied so I bring my creativity and my analytical mind to all of your copy projects – print and digital.