Additional menu
Find a Copywriter
Hi there, I’m Sheryl.
I’m a freelance copywriter and content writer with a marketing background, agency experience, and a knack for turning ideas into concrete messages that help my clients generate leads, build their brands, and grow their businesses.
Through my previous positions in marketing and public relations in the nonprofit and for-profit sectors, I learned how to communicate persuasively and empathetically with people from all walks of life. As a freelance writer, I use my skills to write concise, effective copy that helps my clients build relationships with their target audiences and compels consumers to purchase from them.
When you work with me, you’re getting more than a copywriter. You’re also getting an experienced strategic partner who knows how to write copy that will help you stand out and rise above the sea of your competitors.
I’ll get to know your business, target audience, goals, and unique brand voice, so everything I write sounds like you’re the one doing the communicating. Then, I’ll structure your message so that you can effectively connect with those who want or need what you’re offering.
I can also advise you if I see any potential missed marketing opportunities. Your products or services are services to a problem, and I’ll help you get the word out to consumers who need those solutions.
What Makes Me Unique
I have a professional background that includes working as a marketing director at a real estate company, managing communications and public relations activities at a Chamber of Commerce, and working in the marketing and research departments at an economic development organization. I also earned my teaching certification and spent time working in elementary school classrooms. Throughout my career, I have learned what motivates people to act and how to adapt my communication style to reach people where they are.
My interest in writing began many years ago when I earned a Bachelor of Arts in Mass Communications with a double-major in English from Indiana University. Completing this part of my education allowed me to develop strong writing and communication skills, and it instilled in me a life-long love of the written word, from plot-driven stories and flowery prose to journalistic pieces and high-impact copy.
Over the years, I have written for the aging and senior living, real estate, home healthcare, home improvement, SaaS, education, and insurance sectors, and I’ve also completed many projects for marketing and advertising agencies. In addition to writing copy, I’m a contributing education writer for Forbes Advisor, where I write articles on career and education options.
My education and experience have taught me the importance of dependability and professional integrity and given me unique perspectives on human behavior, communication, and motivation, which are essential to being an effective copywriter. I also stay updated on industry news and consistently look for ways to sharpen my skills so I can continue to produce the best quality work.
Projects I Excel At
While I excel at many types of projects, I’m particularly skilled at working on complex projects that require careful planning and have many layers and multiple functions, such as writing website copy, which is my favorite type of project.
Well-written website copy is crucial for businesses so consumers can find them online. I enjoy working directly with my clients to create online storefronts that make significant impacts on their businesses and help them draw in new clients or customers.
See my portfolio
Please visit my website to learn more about my services, see my portfolio, and contact me.