Having been in the marketing world for over a decade, I understand how drastically it’s changed—for the better. Vulnerability matters, even in (especially in) marketing. So let’s trade in manipulation tactics for genuine connections and show your customers exactly how you’ll make their lives better.
I’ve spent a long time struggling with my “marketer” identity. That’s why I quit the agency world in 2017 and turned my attention towards brands trying to make the world a better place. I love the people I write for, and have a deep desire for them to succeed—and that makes me better at what I do.
Words are magic, and I profoundly care that creators, teachers, healers, writers, and brands with a purpose get the most marketing magic possible. I am passionate about email marketing, but no matter how you communicate, it’s vital that you sound like you. Let’s work together to make that happen.
As a college professor, I LOVE writing prompts. The right prompts will help you get to the truth of what you’re selling, why you’re selling it, and why your audience should care (i.e., prompts are better than templates). So here are my 10 writing prompts for marketing that doesn’t feel gross. Enjoy!