I’m Alex, an account director-turned copywriter with 10 years of experience in branding and advertising.
I built my career at global agencies like Interbrand and Jones Knowles Ritchie, where I reimagined how startups and Fortune 50 brands go to market.
I was hired to manage client relationships. I stayed because I got to work with designers and writers who gave brands personalities that resonated and sold.
It inspired me to transform my own brand along the way, merging my experience with what I love doing most: writing.
As a former account director who has worked with global agencies and brands, I collaborated with many writers before becoming one myself.
That’s why I know the importance of going beyond your brief. I integrate with your team to establish your goals, understand your business, and deliver copy that captures your brand, inspires your audience, and sells your vision.
Let’s do this!
Not sure what you need? We’ll discuss your goals, review my services, and determine how we can partner together.